Troyes Business school welcomes its first seminar on Risk Communication - 15//18 may 2017

Risk Communication Course - Troyes Business School - 15-18 may 2017

Troyes Business school welcomes its Risk Communication Course from 15 to 18 may 2017. A 3 day course that will help you to engage in state-of-the-art risk communication. The registration fees include the welcome dinner, lunch breaks and Champagne tasting.

"Risk communication has become a key issue for many sectors (food, nuclear energy, medical drugs, etc.). It will be a pleasure for our school to offer a place to discuss risk communication with the world’s most renowned experts on this issue and to give the opportunity to discover the region of Champagne and its well known products." David Moroz, Research Dean


From natural disasters to man-made hazards the word ‘’Risk’’ evokes a range of public reactions, from the strong to the unconcerned. Professionals around the world face daily challenges in communicating effectively so that business communities, government officials, regulatory agencies, and the general public can make practical, timely decisions about health and well-being as well as the sustainability of their activities. The course Effective Risk Communication will address «real life» pressures, which have the potential to disrupt lives and the economy as well as damaging trust and reputation. It will in particular investigate the constraints on the public, private and not for profit sectors resulting from political pressure, scientific uncertainty, industry pressure and the views of other stakeholders such as consumerists.

Effective Risk Communication develops the capacity of participants to improve messaging and delivery in difficult or uncertain circumstances. Improved communication helps key stakeholders and the general public makes better decisions, reduce anxiety, and improve trust in an organization. Through case studies, lectures, and an interactive curriculum, participants will practice developing and delivering effective communications, acting as the key media liaison, and filling a central role in crafting organizational policies and procedures which are responsive to public concerns.


Effective Risk Communication is designed for professionals from all sectors and countries who are responsible for communicating public health risks associated with natural and man-made hazards and behavioral practices. It is specially designed for professionals from any organization who are responsible for:

  • Business continuity
  • Emergency preparedness and response
  • Young researchers
  • Government relations and regulatory affairs
  • Health policy and research
  • Health promotion and education
  • Occupational and environmental health and protection
  • Public relations, communication, and media relations
  • Risk assessment and management


The course is led by:

  • Prof. Ragnar Lofstedt King’s College London,
  • Dr. Frederic Bouder, Maastricht University.

The guest speakers are:

  • Prof. Michael Faure, Maastricht University,
  • Dr. Pierre Bentata, Troyes Business School,
  • Mr. Geoffey Podger - former Chief Executive, Health and Safety Executive, European Food Safety Agency and UK’s Food Standards Agency,
  • Dr. Christianne Bruschke, Chief Veterinary Officer, The Netherlands.


1700 € or 1460 € for early registration (before February 1st).


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